Vegan Peasant Catering

Vegan Peasant Catering needed to break away from the negative aura of vegan food and sell themselves as sophisticated, delicious and organic.

Strategy— Many caterers sell themselves as being luxury, however balancing this with a touch of earthiness was critical to making the company accessible.

Solution— A rich identity set based on ink stamping vegetables and watercolours brings brightness, freshness and life to the brand, balanced with delicate typography.