Social media, branding

Most teeth whiteners talk about medical purity and professionalism, or ease of use. For this age group, we instead talked about Tint as the must-have fashion essential, as important as concealer or lip gloss.

Developed over 3 days, both test campaigns had to act as the base of a forthcoming brand system. One, focused on pattern and personal expression expanded into a proposed activation around capturing smiles and styles across the UK. The second direction involved capturing moments of authentic "you had to be there" memories with friends.

Developed at Something Inc, London UK.