More selected projects

The Truth Beauty Company

Cosmetics and beauty
Branding, hand lettering, tagline development

The Truth Beauty Company is the only green beauty shop in Waterloo, Ontario. Owner Jennifer Freitas needed a brand to connect to her values of community and natural beauty.
The branding is imperfect and artful, making it feel local and organic while still having a sense of elegance through watercolour, pencil illustrations and hand-written typography. The brand turns away from runway-chic and provides a more intimate, personal sense of beauty.

Direct work with client.