The Poetry of Travel

Hospitality & Luxury
Packaging

Imagine an escape: from the daily grind, through the nowhere-space of air travel, to finally,  your destination. Where colour returns, and the newness of everything is bright and hyper-real. These are the types of experiences we covet when we travel. And, for this luxury hotel, the haiku-like moments that become our memories inspired a new set of in-room packaging concepts. From soap to a toothbrush, we pulled from the hotel's global destinations and created two-sentence poems, to engage the imagination and inspire another journey.

 

Developed with HUGE.
Writer: Laurel Cole.
Creative Director: Chris Allen.