Music Startup

Ten Kettles wanted to connect to adult learners who have turned away from traditional music learning methods.

The brand name carried a lot of stories and weight with the founders, and the visual opportunity let it transform into a clever icon and a beacon of quality in music apps.

The ‘1’ and ‘0’ from the brand transform into music symbols and a bright and playful brand system with a breadth of colours to keep things fresh. Clear, bold typography and messaging immediately communicates the benefits of this learning method to the core audience:  hobbyist musicians who have turned away from music theory.

Direct work with client.
Graphis Silver Winner: Logo.