Missing Kids Stamps


Social media, campaign, interactive

We use stamps as ways to remember important events in history: inventions, occasions, accomplishments. But can we use them to remember things that can never be forgotten, like missing children?
An interactive site, MissingKidsStamps.ca, provides profiles of missing children and provides an interface with Canada Post’s customisable postage stamp order service. While on the site, visitors can learn more about some of the children being featured. Visitors to the site can download an insert to be used as an e-signature, allowing visitors to add Missing Kids Stamps to their e-mails and other e-correspondence.

Developed at Lowe Roche, Toronto.