Capturing the spirit of artistic, mainstream movies for the Weinstein brothers in this larger-than-life concept.
Strategy— Focusing on the "moment of truth" and the concept of guided viewing. Through the director's eye, a film guides us through a bigger narrative, piece by selected piece.
Solution— Capturing the feeling of walking into a large narrative, into something monumental and deep. Movie studios often have special letterheads for each of their feature films, so this tradition was carried on into the branding system.