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Branding, Art Direction & Brand System

With a new strategic focus, on the power of women, Care Canada was looking to deepen and strengthen its brand and messaging. Its current system was unequipped for the range of media and executions needed to engage a younger audience passionate about advancing the rights of women globally. 

Over the course of 3 weeks, we developed a new brand language including reportage photo styles, dynamic graphic systems, colour palettes and typography. While leaving the logo alone, this equipped the organization with an expansive graphic toolkit for a modern non-profit.

Developed by Joel Derksen with Jackpine.