Bud Light

Experiential Campaign

The largest concert in Canada – an astounding 12 hours of pure electronic music – needed a new way of expressing itself. It wasn't just a concert, it was another reality.

Instead of a classic hero image, we proposed a music-driven 3d visualisation rendered in real-time from music by the main acts.  With music everywhere, customers could plug into a digital display at a transit stop, or scanning the glow-in-the-dark bottle to connect to a secret radio station. Every execution would be unique.

Developed at Grip Limited, Toronto.