eCigarettes
Branding, packaging, tagline

XVX wanted to leapfrog the vapouriser competition as a lifestyle brand inspired by the sleek style of London. The approach focused on dangerous angles and understatement using gloss-on-matte materials. Pops of colour brought a feeling of electricity. To support the brand approach, the tagline "Digital Smoke", referenced technology and a sense of mystery.

Direct work with client.