Architect
Branding

Ian's design is built on the dynamic engagement of interior and exterior spaces, created with bold and unapologetic forms. His new identity system reflects his aesthetic, turning a piece of paper into a design object that disrupts the negative space around it. When placed on a ninety-degree angle, the typography engages the negtive space within the paper instead.

A customised version of Classic Grotesque brings refinement and intensity together with strong forms and delicate details, like the angle cuts on the Es and Ts.

 

Developed directly with client.
Architectural photography by Katherine Lu.
Underconsideration's Friday Like.