Grip Limited

Advertising agency
Branding

After 10 years of explosive growth with major accounts: Budweiser, Bud Light, Honda, and Yum! Brands (KFC, Pizza Hut) and a host of others, Grip wanted to shake its "beer and cars" image to reach potential new clients who expected a different flavour of thinking. We stripped back the layers of drop shadows and bevels to reveal a bolder, prouder agency.  A simpler logo, a CMYK-compatible orange, and more DIY tools (such as notary seals) were recommended, speeding up printing and assembly for pitches and client presentations.

Developed at Grip Limited, Toronto.