#redemption
British Red Cross

Cannes Young Lion: Cyber UK Shortlist 2016

Social media, campaign

Redemption is the first crowdsourced, podcast drama inspired by refugees and the communities they touch.

16-24 year-olds want to challenge anti-social behaviour directed at refugees but don't have the know-how and tools to act, intervene and speak out against injustice, resulting in feelings of guilt and powerlessness.

We’ll ask young people these questions and weave their answers into rich, audio narratives with refugees' own stories and journeys.

#Redemption discussions related to discrimination and diffusing common anti-refugee sentiments will surround each installment of the podcast. Through stories and digital resources, we'll provide the skills and the confidence to act in the face of inflammatory behaviour, be that in the pub or on Facebook.

Personal project with Jim Compton-Hall.