Email Me

+31 6 55 60 39 51


Available for freelance and full-time opportunities.

Linkedin →

Joel helps create compelling narratives that offer brands a glimpse into untapped opportunities, both in terms of developing new offerings and strategies for growth, and redefining existing products. With a patient and thoughtful approach, companies in food, beverage, arts, culture and lifestyle benefit from his broad-reaching experience.

Prior to moving to Amsterdam and London, Joel worked for two years as a communication designer at IDEO, the pioneering innovation and design firm. He has also held desks as a designer at some of Toronto's top advertising agencies: Grip Limited, Lowe Roche, and Anomaly

 His work has been featured and awarded internationally by Cannes, OneShow, Graphis, and more.



2017 Underconsideration - Brand New
2017 Graphis Silver: Ten Kettles Logo
2016 Working Not Working
2016 TheDieline (2x)
2016 Cannes Young Lion Shortlist: Cyber
2015 Graphis Silver: Honey of the Messestadt
2015 Lürzer's Archive for Packaging
2015 For Print Only (FPO) Feature (2x)
2014 Graphis Merit
2014 Graphic Design USA: Packaging
2014 Cannes Lion Shortlist: Media
2014 One Show Merit (2x)
2014 Webby: NonProfit & Charity
2014 HOW International Design Awards
2013 Art Director's Club of Canada: Gold